Black Friday discounts fail to offer cheapest prices, Which? research finds

Products sold by retailers including John Lewis and Very among those cheaper outside of November discount periodShoppers holding out for a Black Friday bargain on 28 November may not get the best prices, according to Which? research that found none of the offers on the day were at their lowest level over a 12-month stretch.The consumer group compared prices for 175 home, tech and health appliances across eight retailers, ranging from Amazon to John Lewis. Prices were tracked over a full year, from May 2024 to May 2025, including the 2024 Black Friday period. Continue reading...